I know it's only Tuesday, but I'm already counting down the days until the weekend! Brian and I are heading to Chicago to see Hamilton and celebrate our one year anniversary (I know, right? How is it already one year?)! I could NOT be more excited! Mallory is going as well, so we'll get to spend the weekend with her! When picking out an outfit for the show, I immediately turned to shopping online (rather than, you know, looking at my own closet). Living in Fort Wayne, my online shopping tendencies have only gotten worse, since we have such limited options in town. Since I've become a bit of a pro when it comes to finding the best deals online, I thought I'd share my 5 favorite places to shop online.
J. Crew & J. Crew Factory
It's no secret I love J. Crew. The majority of my closet is comprised of J. Crew and J. Crew Factory. A lot of people have asked me how I can afford so much J. Crew when the prices tend to be quite steep. Ignoring the fact that this question is not only loaded, but also pretty rude and presumptuous, I always respond with "learn your timing and it's not expensive." Having majored in merchandising and worked in the field fresh out of college, I understand how markdown and promotional cadences work. J. Crew has a pretty standard promotional cadence. When they release new arrivals, I find something I like and wait. I monitor styles I like weekly, especially since their hero styles tend to sell out quickly. In the first four weeks (and sometimes sooner), there is bound to be a promotion of 25-30% off full-price styles. If that's still not in your budget and the item appears to be fully in-stock, wait another 2-3 weeks. If you want it enough and price is your #1 priority, waiting 6-7 weeks will slash that price by 50% or so.
J. Crew and J. Crew Factory are king when it comes to giving an extra % off sale items, so it's really easy to get an on-trend style for an additional 40% off the sale price. Another reason I shop online with J. Crew so often is their online-only promotions. They sometimes have a slightly better sale online than in-stores — for example, an extra 50% off sale online vs. an extra 30% off sale in-stores. I'm telling you — pay attention to timing and you'll never pay full-price for J. Crew again.
If you're wanting super trendy items, but don't want to pay a high price, Tobi is the answer. An upgrade from Forever 21, Tobi is an online-only, fast-fashion retailer that specializes in mega trends. This is great for those who want to participate in trends that won't last more than a season or two, but can't afford to splurge on the real deal. The top that I'm wearing above is only $42 full price, but you're likely going to get it in a 50% off sale for closer to $20. So if you've been looking for a dress with the back cut out, a lace-up sweater or anything off-the-shoulder, this will be your go-to.
Everlane is one of my favorite sites to "window shop." The minimalist, chic styles are modern staples that you find yourself needing one of each color for your closet. The reason I don't often pull the trigger at Everlane comes down to budget. Priced similarly to J. Crew, Everlane is a mid-to-upper tier online retailer with few major promotions. I love their aesthetic, so I'll pick up a piece every once in awhile, but it's more of a treat when I do. My biggest style crush at Everlane? Their shoes.
It's not a shocker that ASOS made this list, because they make pretty much anyone's round-up of the best online shopping sites. It makes sense — they have trendy styles that are both from brands you love, as well as their own private label collection. They really have it all — high and low fashion, basics and trends, and every category you could want, at any price point you would want. There are a few reasons I particularly love ASOS. First, their site is SO user-friendly. I know this makes me really sound like I work in retail, but that's really important for customers, especially those who know what to look for in site navigation. You can filter by just about anything to get the results you're looking for — brand, color, style, size, price or even activity. Second, you can get free shipping on orders of $40+. That's a pretty low threshold that's easy to meet for most shoppers. If you're a frequent shopper, you can splurge for the premiere delivery for $19/year that gives you UNLIMITED two-day shipping. That's a pretty incredible feature that I haven't found with many other retailers. Lastly, if you're a student, you can save on every purchase by signing up with your university email address. Sweet deal, right?
I am a huge LOFT fan. They have modern updates to classic styles that always fit effortlessly into my wardrobe. So many of my favorite dresses and tops are from LOFT — not to mention my sister Mallory's ENTIRE closet is LOFT, and there's good reason. Their styles truly work for both work and weekend. I don't think I own anything from LOFT (besides shorts, obvi) that wouldn't be appropriate for work. That being said, I mostly wear LOFT on the weekends. Their styles were made for real life, so you can always expect style AND comfort.
One of my favorite reasons to shop at LOFT is their constant flash sales. Definitely sign up for their emails if you haven't already and pay attention to when you get an email after 4 pm. They do evening flash sales pretty frequently, where you can save up to 60% off on styles! Pretty insane, right? They also have cute online exclusives that you would miss by only going in-stores. LOFT is similar to J. Crew in their markdown cadence and frequently has better deals online than in-store.
Well, that's all! Did any of your faves not make my list? Tell me your favorite places to shop online in the comments!
Until next time —